SUPERFICIAL MINDS ARE INDIVIDUALS CONCERNED WITH SURFACE-LEVEL DETAILS, THOSE WHO FOCUS ON THE EXTERNAL, OFTEN DISREGARDING THE DEEPER, MORE COMPLEX ASPECTS OF LIFE, SEEN AS SHALLOW AND NOT BRIGHT…BUT COULD THERE BE MORE? 

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CULTURE IS KNOWLEDGE, IT IS HISTORY, DEVELOPED BY HUMANS, AND IT IS THE HIGHEST IDEAL FOR GROWTH. ELEVATING CULTURE MEANS HIGHLIGHTING ITS VALUE, MAKING IT MORE VISIBLE, MORE APPRECIATED, AND MORE INFLUENTIAL.

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"SUPERFICIAL MINDS" WITH THEIR ATTENTION TO THE TANGIBLE, THE AESTHETICALLY PLEASING, ARE THOSE WHO APPRECIATE CULTURE THE MOST, OBSERVING IT FROM A DIFFERENT PERSPECTIVE THAN ANYONE ELSE: THEY APPRECIATE THE BEAUTY OF A PAINTING, THE RHYTHM OF A DANCE, THE MELODY OF A SONG, THE ELEGANCE OF A SCULPTURE, THE STORYTELLING OF A FILM.

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THE FASHION INDUSTRY, THE MUSIC INDUSTRY, AND THE FILM INDUSTRY ALL THRIVE ON SUPERFICIALITY, YET THEY ARE FUNDAMENTAL PILLARS OF OUR CULTURE. THEY SHAPE OUR PERCEPTION OF THE WORLD AND HISTORY.

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SUPERFICIALITY AND CULTURE ARE NOT OPPOSED, THEY ARE DEEPLY INTERCONNECTED, INFLUENCING EACH OTHER IN A CONTINUOUS DANCE OF GIVE AND TAKE.

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SUPERFICIALITY AND CULTURE, WHO SAID YOU CAN'T BE BOTH?

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